XCARTOYS 拓意 is a brand of toy models of small-scale cars for the Chinese people whose mission it is to promote automotive culture. 

At a time when China's autonomous car brands have gradually become the mainstream of the consumer market, the toy market is full of toy models with foreign car culture as the core attribute, and the local car brand and cultural market has always failed to gain enough attention and powerful derivatives.

Faced with this market gap, 拓意 has been relentlessly using "telling Chinese automotive culture" as the core, realising the cars sold in the Chinese market and the culture associated with them, and practically bringing this history, this story, and this sentiment to more people.

From China's first Jiefang truck to the joint-venture Santana, from Tianjin Dafa Motors to today's new energy resources vehicles, From the grand military parade of major heavy weapons missiles, to the Zhurong spacecraft on the Chang'an-1, 拓意has always practiced the spirit of "I build for China" and "to build the future, to keep the classics," insisting on keeping users' time memories while maintaining that eternal beauty and innocence.

Following the concept of "inventing the future, preserving the classics," Toi insists on keeping people's time memories while maintaining the eternal beauty of innocence and the pure joy of toys.